Marketing Strategy

Through Digital Marketing…. “Brands can now be direct sellers, content producers, bloggers, tweeters and even friends without having to rely on media to deliver those messages. Consumers can seek out those brands, connect with them through social networks, tweet about them, and instantaneously let all their friends know what they think about them or what they plan to buy.”

Application Marketing

TV Screens

Today’s consumers are multi-device and multi-channel, doing the majority of their own research online before they even step foot into a store or speak to a sales person. Buyers today are more empowered than ever before. Within several seconds they can discover anything they want to know regarding product quality, availability, and value. Google Think Insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites, and 26% search within mobile applications. Businesses have to be ready and

willing to engage with their customers on every digital platform and device imaginable.

Engagement Marketing Relies on Understanding: • The customer as an individual • The customer’s job, hobbies, and actions • How to connect with customers seamlessly across channels and devices • The ideal outcome of every customer interaction • Where customers spend their time both online and offline

In this ebook, we will go over: • PPC advertising • Retargeting • SEO • Mobile apps and ads • Personalization